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Nothing has an 'important milestone' scheduled next week, could be first product

As usual, Carl Pei's Nothing brand is being very mysterious about its plans, but something's happening next week.

Published onFebruary 4, 2021

nothing logo
  • Carl Pei’s new company Nothing has something big scheduled for next week. It could be the first Nothing product.
  • The company would only say that there is an “important milestone” scheduled.
  • So far, the only hint we have is that the company’s first release could be an audio product.

Last week, OnePlus co-founder Carl Pei announced the official name of his new company: Nothing. After the internet went into a meltdown over the name, we all came to and realized that we had no idea what Nothing would even produce as far as hardware.

It’s possible we won’t need to wait much longer. According to a tweet from the official Nothing account, the company has an “important milestone” scheduled for next week. While there’s no confirmation, it’s very possible that milestone could be the launch of the first Nothing product.

First Nothing product could be audio-related

A new important milestone in Nothing’s journey is coming up next week.
— Nothing (@nothing) February 4, 2021

While we have no clue if there will be a product launch from the company next week, we do at least have an idea of what the first Nothing product could be, whenever it may come. According to an early interview with Pei, he claimed his new then-unannounced company would start with an audio product.

See also: Carl Pei’s Nothing announcement reveals the underbelly of modern OnePlus

It’s possible Nothing could start small with something like a new set of true wireless earbuds. This would be a way to show the company’s design ethos, branding, and market ambitions, while simultaneously being low-risk and an easy sell. However, Nothing-branded earbuds would need to be pretty unique in some way to make them stand out from the crowd — which, of course, includes entries from Pei’s former employer.

Stay tuned as we’ll find out what this important milestone really is next week. Here’s hoping it really is the first Nothing product though. If it’s another documentary, we’ll be pretty upset.

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