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Sony to hold Taiwan/Hong Kong press conference for its "new Xperia flagship"

Sony is holding a series of press conferences in Asia next week, culminating with an event in Hong Kong on May 28 to showcase its "new Xperia flagship" in the region.

Published onMay 22, 2015

Sony Xperia M4 Aqua Hands On-1

A number of Asian media sites are reporting that Sony will be holding a launch event for its new Xperia flagship in Hong Kong and Taiwan next week, along with a range of other devices for Asian markets.

Sony has a number of press events scheduled in Eastern markets during next week. For starters, the company will be jetting off to New Delhi, India on May 26th. Here Sony is expected to launch the waterproof Xperia M4 Aqua in the country and possibly a second handset as well. The following day, a press conference for the regional launch the Xperia C4, Z4 Tablet and Z3 Plus will reportedly take place in Taiwan.


Moving on to Thursday 28th, another event is set to be held in Hong Kong. Invites have already begun to circulate and make reference to a “new Xperia flagship”. The invite is touting top of the line camera, screen, sound, design, and water features “all rolled into one”.

Sony will be sending four product development engineers from Japan out to the event in Hong Kong to talk about the new design, but it’s not clear how much of a change, if any, this handset will present from the Xperia Z4 that launched exclusively in Japan last month. Reports appearing right after the launch of the Xperia Z4 suggested that Sony may be preparing a second high-end smartphone for other markets at the end of May, but we’ll have to wait and see.

Sony certainly has a busy schedule next week. What do you think or hope that the company is up to?