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Motorola launches an inflatable chair to pump up its Razr sales

The chair comes with a nice surprise for prospective Razr buyers.

Published onAugust 14, 2020

  • Motorola is launching an inflatable chair.
  • The chair, a collaboration with inflatables firm Minnidip, is a hype piece for the Razr foldable.
  • The nostalgia-filled furniture item will retail for $70.

If you’re on the hunt for a Motorola Razr but also really need an inflatable chair, then you’re in luck.

Serving as a hook to lure in foldable phone buyers, Motorola is partnering with inflatables firm Minnidip to offer users a puffed-up piece of naughties nostalgia: a $70 inflatable chair. The purchase also ships with a $200 off coupon for the foldable phone, too.

The collaboration “celebrates” the debut of the first Razr some 16 years ago, but will also serve those consumers that really want to live in a music video from the early 2000s. This fits in with Motorola’s push to sell the Razr using its legendary title. It also believes the seat fits neatly alongside consumers’ current obsession with nostalgia, and “chunky dad sneakers.”

See also: The best Motorola phones you can get

Available in BLUsh Gold, the furniture piece features a “phone recliner” stand for hands-free phone use. There’s a slot in the armrest that fits a Razr-sized smartphone.

The inflatable is the latest attempt by Motorola to entice consumers to grab a Razr foldable. Earlier this year, the company offered a BOGO deal effectively halving the $1,500 sales price of the device.

Motorola’s foldable ambition isn’t limited to the first-edition Razr though. The company is reportedly working on the Razr 2, which we could see as soon as next month.

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