Motorola's latest ad highlights some of the Moto G4's key features

Since its inception, the Moto G series has been about giving the world a budget-friendly mobile option that still manages to offer an impressive user experience, while cutting as few corners as possible. The new Moto G4 family is no exception. In their latest video ad, Motorola highlights some of things that make the Moto G4 so appealing.

So what are the biggest selling points, according to Moto? First, there’s the 5.5-inch 1080p display, a nice departure from the 720p displays that came before it. Next, there’s the new 13MP camera and the quick launch capabilities it possesses. Motorola also boasts about the phone’s all day battery life and turbo charging that gives you 6 hours of phone usage with just a 15 minute charge. A

The Moto G4 is certainly a pretty notable jump forward from the 3rd-gen Moto G – packing improvements like a Snapdragon 617 processor, though it is really the G4 Plus that has us the most captivated. After all, the G4 Plus offers an even better camera that is said to be on par with the iPhone 6s and Nexus 6P, as well as a fingerprint scanner and a few other upgrades that make it further stand out.

That said, it makes sense that Motorola is currently putting most of its advertising weight behind the Moto G4, and not its more expensive brother. For one thing, the phone has only been officially launched in India, a market where aggressive pricing is ultra important. Once the G4 family makes its way to the US, we have a feeling it will be the Plus model that gets the most attention. Out of the three – G4, G4 Plus, G4 Play – which one are you most interested in? Share your thoughts down in the comments.