As of 12PM, the Moto 360 has gone on sale in the UK through the online Motorola store. To celebrate the smartwatch’s UK launch, Motorola is also temporarily dropping the price of its new Moto X.

The Moto 360 costs £199.99, but stock is limited and a maximum of two watches are purchasable per order. The Moto 360 is also available for pre-order through Amazon, although these costs a little more and won’t ship out until November 1st. UK retailers O2 and John Lewis will also be stocking the smartwatch.

The Moto X usually costs £419.99 but is reduced to just £359.99 today, plus any additional expenses added on through the various Moto Maker options. However you had better move fast, the deal will only be available for the next 24 hours (ending at 12pm October 29th).

If you’d like a detailed look at both devices, check out our hands on reviews and the videos below.

Those eager to get their hands on the Moto 360 should head on over to this link and the cut-price Moto X is available through the Moto Maker site. Who is going to buy theirs today?