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LG has just revealed the LG U, a mid-range smartphone that comes in a familiar packaging. From the front, the new 5.2-inch handset is essentially the same as that of its Google-branded device from last year, the Nexus 5X.

Featuring almost identical weight and dimensions as the 5X (35 grams and 147.6 x 73.2 x 7.7 mm compared to the 5X’s 136 grams and 147 x 72.6 x 7.9 mm), 2 GB of RAM and the same size 1080p display, a comparison was inevitable. However, LG has changed a few of the internal components.

The LG U boasts a 1.14 GHz octa-core processor, compared to the hexa-core Snapdragon 808 from the 5X and a non-removable 3000 mAh battery, compared to the Nexus’ 2700 mAh cell.

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The rear of the device is where the difference between last year’s product can really be seen, though, with a glossy surface, new camera configuration and the removal of the fingerprint scanner.

The LG U features a 13 MP rear camera and an 8 MP front facing camera – while the 5X housed 12.3 MP and 5 MP cameras – microSD card support, and it runs Android Marshmallow out of the box.

The device will go on sale in South Korea in the next few days for the equivalent of around $346, but there’s no word yet on whether it will receive a wider release.

After LG recently posted its worst quarterly loss ever, do you think the LG U will help turn things around for the Korean manufacturer? Let us know in the comments.

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