LG G7 Techno Buffalo

  • Renders of what LG’s next flagship smartphone might look like depict another addition to the iPhone X clone trend.
  • The renders are not leaked from LG, but are assembled from various internet leaks and rumors.
  • If this is the device LG scrapped its original plans for, that’s pretty disappointing.

Whatever side of the coin you find yourself on when it comes to the trend of Android devices copying the iPhone X’s display notch, it’s painfully clear that the majority of smartphone brands are planning lookalike devices. You can now likely add LG to the list, as the LG G7 (or whatever LG is calling its next flagship) will probably have a notch, according to new concept images.

To be clear, the images in this article were not leaked from LG. These are third-party concept renders developed by designer Ben Geskin. However, the information used to create the renders comes from a leaked video of an LG flagship prototype taken at Mobile World Congress 2018 as well as various internet rumors.

The images paint a clear picture of LG’s next device, codenamed Judy: an all-screen display with a notch at the top. There’s a fingerprint reader on the back underneath a dual camera setup.


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If this is the direction LG is in fact going, it’s incredibly disappointing. When the company surprised the industry by announcing that it would be scrapping its then-current plans for its follow-up to the LG G6, some theorized that the company would be taking the Blue Ocean strategy and developing something intriguing that would set it apart from other phones. Nope. According to these concept renders, LG is simply jumping on every bandwagon at once and releasing an iPhone X clone. Hardly visionary, LG.

LG G7 Techno Buffalo

The Judy smartphone is rumored to have a 6-inch OLED display with a resolution of 3120 x 1440, a Snapdragon 845, 6 GB of RAM, and 128 GB of storage. However, those are just rumored specs; nothing is yet confirmed.

Besides, the specs barely matter anymore because specs alone don’t sell phones. Is LG (and Oppo, and Samsung, and Huawei, and ASUS) simply going to rely on people saying, “I want an Android device that looks like an iPhone” as its marketing strategy? Come on. We can do better than that.

Maybe we’ll get lucky and LG will scrap plans for this phone, too, and work on something that’s actually new and exciting.