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KFC builds a Bluetooth keyboard into tray liners in latest promotion

Looking to avoid turning your phone into a greasy mess when eating out? The KFC Tray Typer is a clever (or just plain crazy?) solution.

Published onMay 19, 2015

There is little denying at this point that the majority of us are addicted to our phone using it in places or situations we probably shouldn’t. For those who enjoy fast food and other greasy goodness, that includes munching down some fries and then immediately touching your phone to check a text message, email, or to change the music you’re listening to.

Looking to avoid turning your phone into a greasy mess? Eating healthier or simply not using your phone at the table would be two ways to solve this problem, but the KFC Tray Typer is an even more clever (or just plain crazy?) solution.

As part of a advertising campaign for KFC Germany, the Tray Typer was given out to customers at a newly opened restaurant in replacement of the typical paper tray liners that adorn these trays. With built-in keys and a Bluetooth connection, the keyboard made it easier for folks to type out Tweets, Facebook messages, texts and more, though there doesn’t appear to be a trackpad built-in, so the Tray Typer doesn’t completely do away with touching your phone while eating.

According to the company’s video ad, every customer that used one, ended up taking them home. Now it’s important to note that KFC doesn’t plan on rolling these out as permanent replacements for tray liners, this was merely a marketing stunt. Still, we have to admit this is a pretty fun and brilliant marketing strategy that does stand out.

What do you think of KFC’s Tray Typer, like the concept (even if only from an advertising standpoint)? Let us know in the comments.

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