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30-second video advertisements are making their way to Instagram
Instagram has been going through a ton of major changes as of late, some positive, some negative. Most recently, the popular photo sharing application gained support for landscape and portrait photo sharing, which was a stark departure from Instagram’s square-only mindset ever since the service launched. Before this update, though, the Instagram team brought 1080 x 1080 photo sharing to the app, making everyone’s feeds look much more crisp and clear.
Today Instagram is getting yet another major update, this time pertaining to advertising. Ads in the app are now available in more than 30 countries – including Italy, Spain, Mexico, India and South Korea – and will launch in markets around the world on Wednesday, September 30th. Video ads have already been available in the app for some time, but with a limit of only 15 seconds. Now advertisements can be up to 30 seconds in length, allowing more businesses to deliver more content to users in a single ad.
There’s also a new premium product for advertisers called Marquee, which Instagram says will help “drive mass awareness and expanded reach in a short time-frame.” This feature will be mostly geared towards movie premieres and new product launches.
These new changes should be rolling out to both Android and iOS applications as we speak.