As the coronavirus pandemic causes trade show after trade show to cancel their event plans for the year, IFA 2020 stands out above the crowd. The event organizers — GFU and Messe Berlin — just announced on the IFA website and on Twitter that “IFA Berlin is set to go ahead in 2020,” but that it won’t look the same this year.
IFA takes place in Berlin, Germany, each year, but the local government has banned all events with 5,000 participants or more until the end of October. The organizers have been discussing the best way to go forward with IFA 2020 for weeks now given the circumstances, and it appears they have come to a conclusion.
#IFA20: Set for an innovative concept designed for unprecedented times.
IFA Berlin is set to go ahead in 2020, but with an innovative new concept, following the decision by the Berlin government to ban all events with more than 5,000 participants until 24 October 2020.
— IFA Berlin (@IFA_Berlin) April 21, 2020
They say that the event will be possible thanks to an “innovative new concept,” but they neglect to divulge any further details. It’s possible IFA 2020 will simply be a series of live-streamed events similar to what we’ve seen in recent weeks, but that wouldn’t be very “innovative,” now would it?
We have a few ideas on what gfu and Messe Berlin could have in mind, but they’re just speculation at this point. We’ll have to wait for an official announcement to know for sure.
As of right now, IFA 2020 will take place September 4-9. Stay tuned to Android Authority for more details.