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This HTCU11 video about squeezing stuff is kind of gross

Hey, want to see some people squeeze some stuff?

Published onApril 28, 2017

HTC has already confirmed that it will take the wraps off its new flagship, the U 11, on May 16. Ahead of its official launch, the Taiwanese manufacturer has released a new teaser trailer to highlight one of the device’s unique features.

In the video, some hands squeeze some objects, including several pieces of fruit, a water pistol, and a burger bun. We see burger buns being squeezed in advertizing messages often but HTChas done something different here: it’s showing a the bun being squeezed from an upright position and sans burger. The way nobody should squeeze a bun, ever.

The reason for the squeezing is that you will be able to interact with the HTC U 11 just by pressing the sides of the unit. Evan Blass (@evleaks) tweeted a leaked video of this in action and I think it could be interesting. It would suit the way we naturally hold our smartphones, so it’s logical — we just need to wait and see if it’s useful.

— Evan Blass (@evleaks) January 8, 2017

As for the official teaser, it’s the squeezing of the ketchup and mustard bottles that makes me feel queasy — where is all that sauce going? It reminds me of that Dumb and Dumber scene.

HTC U11 announced: Everything you need to know

Squeeze the Brilliant is the message: what are your thoughts on the HTCU 11’s potential? Let us know your thoughts in the comments (and without panicking the moderators, if possible!).

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