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Customers prefer the One M9 in “blind tests”, says HTC ad

HTC’s latest ad campaign suggests that the One M9 is the people's choice when it comes to selfies, sound and speed, so long as they can't see the logo.
By
July 3, 2015

There’s nothing like a blind trial to remove people’s preconceptions and HTC’s latest video ad campaign suggests that the One M9 is the people’s choice when it comes to selfies, sound and speed, so long as they can’t see the logo.

HTC asked some “strangers” to pick their favourite of two concealed handsets after testing out the front facing camera in low light, listening to music playing through speakers and running through a series of app challenges in the fastest time. Although a rear camera test is sadly absent, perhaps because the handset didn’t fair too well in our own blind camera sample test.

The One M9’s front facing BoomSound speakers performed well in our own review and the larger pixel Ultrapixel front facing camera should certainly outperform some other handsets in low light. It looks like the Snapdragon 810 is performing pretty well in these tests too.

HTC based its speed exercise on another test that pit the HTC One M9 against the Galaxy S6 and iPhone 6, but HTC doesn’t actually reveal who it has picked as the competition in its version. Here are the other two videos:

 

There are also longer versions of each of the tests available to watch on HTC’s Youtube channel, which show much the same thing done over and over again with different passers-by.

 

While certainly not the most scientific of tests, HTC may have a point about the difference between brand perceptions and reality. Do you think that HTC suffers from a lack of positive brand recognition?