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HTC apologizes for frustrations faced during its 50%-off Nexus 9 sale

Following server problems durings its 50% Nexus 9 discount, HTC has issued an apology and promises to resolve issues for future promotions.
By
November 6, 2014
Nexus 9-26

The other day HTC ran a 50 percent discount promotion for the new Nexus 9. As you would expect, the offer proved hugely popular and the very limited amount of stock was sold out lickidy split.

Unfortunately the sale was mired with server issues caused by the event’s popularity, a problem which appears to be all too common recently. This left many would-be customers frustrated at missing out on the deal. HTC has acknowledged the problem and the company’s America President Jason Mackenzie has offered an apology via the HTC website.

Hello Everyone,
I wanted to personally apologize for the frustration some of you experienced with our first “flash” sale yesterday.  The sale was intended to introduce a weekly promotion that HTC will run weekly through the holidays. In celebration of the launch of our Nexus 9 tablet, we decided to kick off “HTC Hot Deals” in a BIG way with a screaming hot deal on a limited quantity of these tablets.  Simply put, the offer was very well received and the several hundred units that were allocated to this promotion sold out quickly.
I understand that our site did not function properly and caused frustration – and for that I apologize. With such a hot deal and short time to take advantage, the experience needs to be seamless. Our team is rectifying the systems issues that some experienced and we remain committed to bring you an exciting cadence of offers throughout holidays.  We hope you were one of the many who got to enjoy the savings this time, but if not please do check back weekly.
All the best,
Jason Mackenzie
President, HTC America
@JasonmacHTC

Fortunately, HTC says that it will address the issues by the time its next promotion rolls around, which will be taking place every Tuesday in the lead up to the holiday season. HTC also offered a limited duration 50 percent discount code for HTC accessories following the outburst of consumer disappointment. The code has since expired. However, this is unlikely to have appeased those who missed out on a Nexus 9.

With connection and website issues often plaguing popular product launches and sales, shouldn’t companies be better prepared by now?