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HTC 2019 flagship to be an 'extension' of the U12 Plus

HTC's 2019 mobile strategy suggests it will focus on its 2018 flagship series, the U12 Plus, rather than a brand new one.

Published onDecember 19, 2018

The HTCU12 Plus.

HTC Taiwan president Darren Chen has talked about the company’s 2019 plans at a product event in the country (via Digitimes). According to Digitimes, HTCwill focus on the mid-tier and high-end devices in the first half of 2019, though it’s unclear what form these will take.

HTC unveils the affordable Desire 12s in Taiwan

Apparently, HTC“will continue to extend its high-end U12 Plus lineup in 2019 so as to prolong the series’ product lifecycle.” This sounds like more U12 Plus-branded devices are on the way rather than a new flagship series. Backing this idea up is this quote from Focus Taiwan: “Chen said the upcoming phones will be an extension of the latest U12 Plus.”

This could mean we see a more powerful variant of the U12 Plus released in H1 next year (the U12 Plus Plus?). Or maybe it means more colors or memory configurations of the standard U12 Plus. HTC has experimented with using the U12 Plus bones for other ventures, like the HTC Exodus 1 with its crypto-wallet, recently, so perhaps HTChas more ideas in this vein.

We’ve reached out to HTCfor clarification on this.

What it seems like we won’t see is a direct sequel like the U13 Plus in the first half of 2019. This might disappoint some HTCfans but it isn’t exactly an odd proposition. The U12 Plus was released in May this year, so seeing the typical twelve-month flagship release cycle pushed back a month or two to June or July 2019 wouldn’t be surprising.

Meanwhile, Chen said the company was looking into more ways to promote blockchain-enabled phones like the Exodus 1 going forward, as well as its VR headsets.

A smart move?

With so many exciting smartphones expected in the first half of next year, maybe HTCwould be smart to avoid major product launches at the same time with a brand new series — especially without a folding phone to compete with Huawei’s and Samsung’s devices.

That being said, HTChas been losing relevancy in the Android market for several years — if it doesn’t have any big news until after June next year, will people even notice it’s missing?

HTC representatives didn’t supply comment in time for the deadline but I’ll update this story in future if they do. Give me your thoughts on what you think is next for HTCin the comments.

Update: 06:15 AM ET: A HTCspokesperson told us they have no additional information to share at this time.

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