HTC 10 up for pre-order, priced at $699

Update: HTC is sending out coupon codes to users who have previously signed up for an HTC Account. The codes are country specific, but it looks like even people who don’t have an account can use them (via Reddit). Give them a try to shave a bit off your bill:

• USA: “HTC1008” – a $100 discount
• Canada: “HTCCA1008”- a CAD $100 discount
• UK: “HTC10” – a £57 discount

Original post: Today is the big day. HTChas finally unveiled its latest flagship and many of us are eager to see if the fallen mobile king can deliver something worthy of our attention after meeting with rather mixed reception with the HTC One M9 last year. The HTC10 certainly looks like a positive step in the right direction, and for those that are interested in picking it up — pre-orders kick off today!

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The HTC10 drops the One moniker and offers a design that’s somewhat similar to the One M8 and One M9, but far from a carbon copy. There’s clearly some influence from the One A9 here as well, and HTChas even managed to add a few new tricks including some changes to the aesthetics on the back and a new speaker layout that includes a front-facer in combination with a rear speaker. You can find out more about the HTC10 in our official announcement post.

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For those looking to buy, you can pre-order it now directly from HTCfor $699 in your choice of Glacier Silver or Carbon Gray and in an ‘unlocked’, AT&T, or T-Mobile configuration. For those that pre-order you can expect to see it sometime in early May. Of course you’ll also be getting HTC’s Uh-Oh protection here, which includes one free replacement in your first year of ownership, even if you break the screen or water damage it.

What do you think? Planning on picking this one up directly from HTC? For those who want to get the HTC10 from a carrier, we’ll be sharing more details about carrier plans in an upcoming post, so stay tuned for that.