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WTF: Google sells out of Wednesday's Nexus 6 units near-instantly

Google has already apparently sold out of the Nexus 6 units it promised to stock this Wednesday. We have to wonder, what's going on Google? Why the hangups with stock?

Published onNovember 5, 2014

nexus 6 first impressions (6 of 21)

After selling out of the Nexus 6 almost instantaneously, we learned yesterday that “every Wednesday” Google will start stocking more units for would-be buyers — starting today. Waiting around for today’s chance? Too late!

That’s right, not more than minutes before writing this we learned that the phone was back in stock, but we didn’t even have time to publish an alert before all the units apparently dried out. It remains unseen whether Google will have more today or not, but we have to ask: what the hell is going on Google? We love you guys, but this is pretty ridiculous. What, are you only getting five units in at a time? An obvious exaggeration, but still. For what it is worth, a number of folks were able to get their hands on the phone, despite the short availability window.

As mentioned yesterday, we imagine that stocking for carriers is a big part of what went wrong for the Nexus 6 launch, but still, we find it hard to excuse this. What do you think, is this kind of shortage acceptable for a newly launched product? Or should Google have been better prepared?

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