If you’ve ever opened an email and noticed a less-than-appealing layout, you’re not alone. Oftentimes people send out emails that may be well suited for the desktop, but not for mobile devices. For instance, if you receive an promotional email from your bank, you may notice the text is too hard to read, or the buttons are too small to tap. Luckily Google is bringing a fix to Gmail sometime in the near future.
Starting later this month, Gmail will support emails created with responsive design. What is responsive design, you may be asking? Emails created with responsive design can adapt their layout to fit screens of all sizes. That means text, links and buttons will enlarge to make reading and tapping easier on a mobile device. And if you happen to be on the desktop, you’ll also see improvements since emails designed for mobile can adapt to fit larger screen sizes.
Also, if you happen to be an email designer, you can check out the Google Apps Developer Blog post for the details about what these new changes mean for you.