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Sony FES e-paper watch lands on shelves this month

The Sony backed FES Watch, which features an all over e-paper display, will see a limited launch in Japan within the month.

Published onNovember 16, 2015

Fes Watch white

Sony’s FES Watch is finally scheduled to go on sale later this month. We’re not looking at a major product roll-out here, but the watch will be appearing on a few store shelves exclusively in Japan.

The watch will be stocked at the MoMA Desgin Store on Omotesando, Tokyo starting from this Saturday, while Isetan in Shinjuku will begin sales on December 1st. These two stores are more fashion than gadget oriented, so Sony is clearly after a different type of crowd with the Fes Watch.

This make sense though, as we’re not looking at something as powerful as a smartwatch here. The FES Watch is more like a regular digital watch with a selection of customizable watch faces and strap designs that can be displayed using the e-paper display. The display wraps all around the strap too. The company is also working on e-ink variable design ties, hat accessories, and paper holders.

Sony FES watch faces

The FES Watch originally popped up on Japan’s Makuake crowd-funding site more than a year ago and also appeared on Sony’s own First Flight backing website. The watch has been developed by a sub-division over at Sony, tasked with coming up with innovative new product ideas.

Although Sony isn’t planning a wide launch, the FES Watch will apparently be brought to other stores in the future. The watch will retail with a price tag of ¥29,700 (about $242).

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