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Facebook to improve your News Feed by factoring in how long people view a post

How does Facebook figure what should go on your News Fed? It may seem pretty random, but Facebook takes into account likes, comments, shares, and even time spent viewing a post.

Published onJune 13, 2015

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While it may seem like your Facebook News Feed stories are selected completely random, the equation the social network uses is far from complicated. They just take into account interaction – so, how much other people like, share or comment on any given story. But we can all agree that only tells Facebook a fraction of the information needed to decide if a post is important or not.

Do you always like, comment or share posts you are interested in, anyways? In fact, you may not even “like” these publications, yet still find them interesting to read or view. This is why Facebook has decided to improve your News Feed by considering a fourth factor when deciding whether a post is important enough to steal a bit of your time or not – they will now take into account how long people spend looking at these Facebook posts.

So the idea is that Facebook can actively measure how long each user spends looking at a specific story, in comparison to others in their News Feeds. So if you are scrolling down and happen to stop and look at an image for a few seconds, big brother Facebook will know and make it more likely that the same publication shows up in other people’s News Feeds.


In terms of topic quality, this seems like an awesome idea. It will take advantage of a whole new dimension that was completely dismissed in the past. Granted, some of you will hate the idea of Facebook knowing even more information that it already does. It can be a bit creepy, but all in the name of a better feed.

Facebook has been constantly trying to improve News Feed quality, and they even made it so you could report hoaxes. This is just another step to a perfect feed, so I am all in. Are you? Sound off in the comments and let us know what you think about these changes!

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