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Disney Plus will expand its password-sharing crackdown in the coming months

Expect password-sharing restrictions in a few markets from June, with a full crackdown from September.

Published onApril 5, 2024

Disney Plus logo on smartphone stock photo (1)
Edgar Cervantes / Android Authority
  • Disney CEO Bob Iger confirmed that Disney Plus will expand password-sharing restrictions.
  • The company will expand the crackdown in June before a full rollout in September.

Disney Plus introduced password-sharing restrictions in Canada late last year, as users were barred from sharing passwords with people outside their household. Unfortunately, this crackdown will spread to more countries in a couple of months.

Disney CEO Bob Iger told CNBC that the expanded Disney Plus password-sharing crackdown would kick off in June:

In June, we’ll be launching our first real foray into password sharing (restrictions). Just a few countries and a few markets, but then it’ll grow significantly with a full rollout in September.

The decision means Disney Plus is following in the footsteps of Hulu and Netflix in implementing broad password-sharing restrictions. There’s no word on whether Disney Plus will offer a profile transfer feature as we’ve seen with Netflix, which would allow people to transfer their data to a new account.

We’re guessing that this won’t be the last streaming service to implement a password-sharing crackdown. After all, Netflix reported a major bump in users following its policy change, suggesting that this could be a key (albeit controversial) strategy for subscriber growth.

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