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France’s Deezer music streaming service just launched in full in the US, expanding its footprint beyond the toehold it already held in the States. Previously the music streaming service was only available to those in the US who signed up from Bose or Sonos, and also to Cricket Wireless customers. 

If you’re wondering why you should care about yet another streaming music service, Deezer is offering 40 million reasons why you should consider a jump. Deezer and its $10 subscription service lands in territory bloodied by the legal battles between Apple Music and Spotify, who have been tussling over iOS billing, and crowded by the likes of Tidal, Amazon Prime Music and several others. Despite its global tally of premium users making up roughly half a slice of Apple Music’s share, Deezer’s spokesperson Ilana Rubin, pointing to “strong” support worldwide, indicated that the company feels good about its chances for growing its global subscriber base through its US expansion.

“In line with the growth of the business, we’ve identified the U.S. as a market in which we can increase our growing user base, strengthen our brand partnerships and deliver the most personalized streaming experience directly to music fans,” Rubin said.  

The biggest thing separating Deezer from Spotify is the amount of content in its catalog

Not counting a gulf of tens of millions of users, the biggest thing separating Deezer from Spotify and its 30 million paid subscribers, is the amount of content in its catalog. Spotify had led US streaming music services with roughly 30 million songs in its catalog, but Deezer is raising that bar by 10 million.

And if you feel Spotify’s Discover Weekly knows you better than some of your friends, Deezer wants you to say hello to FLOW. Deezer’s FLOW feature leverages data analysis, expert curation, smart algorithms and context to give personal recommendations.

“It intuitively knows exactly what you want to hear, instantly connects you to the music you already love and helps you discover new tracks that are relevant to your tastes,” Rubin said.

Deezer maintains a global team of 50 music editors to help make sense of its mass of music, and two of those curators have been assigned to the US. Other notable features offered by Deezer include live radio streaming, “fingerprinting” to ID radio songs, a Channels section with 20 categories, lyrics for karaoke and high fidelity audio.

If any of this sounds appealing, you can give Deezer a 30-day test drive for the revolving $10 bills start showing up each month. What do you think about Deezer’s chances in the US? Will this tempt you away from your current streaming service or will you keep track of it on your radar for now?

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