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Daily Authority: 📦 Amazon Prime's big EU price hike
💧 Hey there! Our boiler decided to fail on us yesterday. Fortunately, water leakage was at a minimum. Unfortunately, we’re without hot water for a while.
Amazon Prime’s European price hike
Amazon Prime has been around for years now, taking the form of a monthly or annual subscription. The subscription gives you free expedited deliveries, access to Prime Video, access to Amazon’s music streaming service, and a host of other benefits. Now, European users are seeing a major price hike.
- Amazon announced that a Prime subscription in Europe will see a price hike by as much as 43%.
- That 43% figure applies to the likes of France, as the Prime subscription fee jumps from €49 annually to €69.90.
- The French price hike doesn’t seem so bad when you look at what other countries in Europe are paying after the increase.
- Germans were already splashing out €69 a year for Prime, but they’re getting a 30% increase and will now be paying €89.90.
- Meanwhile, consumers in the UK were paying £79 (€94) for an annual membership but will now pay £95 due to a 20% hike.
- The new pricing kicks in on September 15, 2022.
- Amazon reportedly had a number of reasons for the price hike, starting with increased inflation and operating costs.
- We can understand this to an extent, as rising fuel costs and inflation have impacted people and businesses around the world.
- So it’s not really a surprise to see that a subscription service offering free deliveries as one of the major perks would see a price hike.
- Amazon also cited a few other reasons, according to Variety.
- The company said it was adding more streaming content to Prime Video.
- The streaming wars are indeed becoming an expensive endeavor. Movies, TV shows, and live sports all cost plenty of money.
- Amazon also noted in an email to UK customers that it was the first increase since 2014 and that it’s added new perks since then.
A long-overdue increase, then?
- Prime subscribers in the US are used to price hikes. The service was available for $79 a year at first back in 2005.
- We saw a price increase to $99 a year in 2014, followed by another increase in 2018 to $119.
- The most recent price increase in the US took place in February, with Prime now setting you back $139 annually.
- By comparison, the most expensive subscription in Europe is the UK’s new £95 rate (~$115).
- Then again, you’d expect the UK version to be cheaper given that a few perks are (somewhat understandably) missing.
- These missing perks include Whole Foods discounts (in favor of integration with Morrisons), a year of free GrubHub Plus, and a host of other deals.
- You can still check out our Amazon Prime guide if you’re interested in the service, or our Amazon Prime Video vs Netflix comparison if you can’t decide between the two streamers.
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The long-standing mystery of the so-called Somerton Man, also known as the Tamam Shud case, may have been solved. The body of a man was discovered on Somerton Beach in Adelaide, Australia, back in 1948. The man — who may have been poisoned — was dressed in a suit and tie.
Personal effects included a half-smoked cigarette, a pack of cigarettes, two combs, a line from a Persian poem (which contains the words “Tamam Shud,” meaning “is finished” or “is over”), a book with code seemingly scribbled in it (seen above), and transit tickets. Unfortunately, a wallet or ID wasn’t found.
- The BBC reports that the man wasn’t a spy but rather an electrical engineer from Melbourne named Carl Webb.
- The mystery was solved by Australian professor Derek Abbott and US forensic expert Colleen Fitzpatrick, using DNA preserved from the body.
- It turns out Webb was the youngest of six children and married to Dorothy Robertson.
- Unfortunately, the two may have been separated from each other. Abbott and Fitzpatrick suggested that he may have been in Adelaide to track her down.
- There’s no word on what happened to Robertson, though.
In the mood for more mystery? We’ve rounded up the best thrillers and suspense movies on Hulu, including classics like Chinatown and Escape from Alcatraz.
Have a great day!
Hadlee Simons, Editor