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First BlackBerry Priv ad wants to convince you that privacy is important

This BlackBerry Priv video ad tries to explain why you might want a highly secure smartphone.

Published onOctober 29, 2015

BlackBerry has been suprisingly quiet about the launch of the Priv, the company’s first Android smartphone. In fact, there still hasn’t even been a launch event for the phone. At least now we have our first official advert for the handset (above), which attempts to explain why you might want a very secure smartphone.

Clearly, BlackBerry’s additional security software and features are going to help the handset stand out from its wide range of Android competitors. The Priv’s physical keyboard and extra productivity tools may also win over some potential customers.

Other hardware details include a 5.43-inch QHD (2560×144) AMOLED display, hexa-core Snapdragon 808 processor, 3GB of RAM, 32GB of internal storage and a 3,410mAh battery. The phone will also come with an 18 megapixel rear camera, which features optical image stabalization and phase detection auto focus, along with a 2MP front camera and Android 5.1.1 Lollipop on-board.

BlackBerry Priv apps show up at Play Store ahead of phone launch

If you are already sold on the BlackBerry Priv, pre-orders are currently live in the US, UK and Canada, with unsubsidised prices set at USD$699, CAD$899 and £559. The phone is scheduled to ship out on November 6th.

What did you make of the BlackBerry Priv ad?

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