Asus is jumping on the selfie-phone bandwagon with the ZenFone Selfie, a 5-5-incher whose claim to fame is its dual 13MP camera setup.

Announced today in the opening of Computex Taipei along the ZenWatch 2 and the new ZenPad series, the ZenFone Selfie keeps many of the specs of the well-reviewed ZenFone 2, and adds some goodies that will please the selfie-crazed crowd.

Starting with the basics, the ZenFone Selfie is similar to the ZenFone 2, featuring the same general design with rear-mounted buttons, but with a more cheerful, pastel color scheme. On the inside, the 5.5-inch Full HD ZenFone Selfie features a Snapdragon 615 processor (64-bit, octo-core), 2GB or 4GB of RAM, and 16, 32, or 64GB of expandable internal storage.

asus zenfone selfie

The Selfie comes with 13MP cameras both on the front and back, and both shooters make use of dual-tone LED flashes. There are some differences: the f 2.0 rear camera is equipped with a laser-assisted auto-focus system, a la LG G4, while the front shooter features an f 2.2 lens with an 80-degree viewing angle. Like any selfie-centric phone worth its salt, the ZenFone Selfie packs a beautification mode that can “soften facial features, slim cheeks, and enhance skin tone to add vibrancy, all in real time.” Now that’s progress! There’s also a panorama selfie mode, that stitches together several shots, perfect for group selfies, or as Huawei memorably called them, “groufies.”

Available in cyan, pink, and white, the ZenFone Selfie comes with an optional accessory called Swing, that can act like a kickstand or as an arm extender of sorts, selfie sticks be damned! Check it out in action, via Engadget.


Like with its other announcements today, Asus has not revealed pricing and availability details for the Selfie. But if the ZenFone 2 is any indication, we expect an affordable price tag and a rather long wait to actually see the ZenFone Selfie in stores.