Anker is dropping Soundcore, Eufy, and others to anchor everything under one brand

Anker is putting an end to the brand names that have helped it build a presence beyond chargers and power banks. The company will gradually bring Soundcore, Eufy, and its other sub-brands under a single Anker identity as it looks to become a more unified brand name.

The company says the transition will happen gradually, with the timing varying by country. For example, in Japan, Anker has said it plans to consolidate Soundcore and Eufy into the Anker brand by the end of 2026, under what it calls “One Anker.” That means devices we currently know as Soundcore earbuds or Eufy security cameras will eventually carry the Anker name.

The move marks a big change for a company that spent years building separate identities for different product categories. Soundcore became closely associated with headphones, earbuds, and speakers, while Eufy developed a name for itself in the smart home market. Anker itself is primarily associated with chargers, cables, and power banks.

That said, the timing makes sense given that Anker is looking to expand its physical retail presence across the globe. The company plans to open Anker-branded flagship stores in various markets, including a new storefront in Berlin around IFA 2026.

Meanwhile, Anker is also launching a whole host of devices at IFA 2026. The company’s new lineup includes Anker MindBase, an AI-powered home hub designed around on-device computing and local storage. MindBase will be able to connect Anker’s various devices and services through a single hub. The IFA lineup also includes new security cameras, earbuds, headphones, a sleep-focused speaker, and other products.