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While Fossil has informally shown off its Android Wear-powered smartwatch on more than one occasion over the last several months, today the company finally made the Fossil Q Founder official.

The upcoming smartwatch bears a high-end design that fits in with the styling you’d expect from a Fossil watch and is priced fairly competitively, starting at $275. There will be two versions of the Q Founder, one with a leather band and one with steel. Unlike many of the other newer smartwatches on the market, the Q Founder only comes in one size and is arguably more of a masculine looking watch as a result.

There’s a lot to like about the Q Founder’s design and overall aesthetics, especially for fans of Fossil and for those that are looking forward to seeing traditional watch makers jump into the Android Wear game. For those that aren’t keen on the flat tire look found on Motorola’s smartwatches however, you’ll want to be aware that the Q Founder’s circular display has the same black area at the bottom of the screen.

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As for the watch’s specs? We know just about as much as we did from previous teasers, in that it has an Intel processor and runs on Android Wear. You can also expect a number of special watchfaces and other extras, on top of an otherwise stock AW UI. As typical for smartwatches, Fossil also promises built-in fitness tracking features.

Fossil has yet to give a specific launch date for the Q Founder, though the watch slated for a “holiday season” reveal. What do you think of the Q Founder, how do you feel it compares to other watches out there from Motorola, Samsung, LG, Apple, and others?

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