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Amazon Fire TV Edition range balloons with 15 new devices

At IFA 2019, Amazon unveiled new Fire TV Edition smart TVs, its first Fire TV Edition soundbar, and second-gen Fire TV Cube.

Published onSeptember 4, 2019

Alexa Voice Remote

Fresh off the presses at IFA 2019, Amazon has unveiled an assortment of smart entertainment products. The selection includes new partnerships for Fire TV Edition smart TVs, the first-ever Fire TV Edition soundbar in Europe and North America, and an update to the bluntly named Fire TV Cube.

In a nutshell, Amazon’s latest products boost the number of Alexa compatible TV products on the market. There are also promises of improved performance and a selection of new features. So let’s dive into what’s new.

More Fire TV Edition Products

First up, Amazon is expanding its range of Fire TV Edition smart TVs with the introduction of compatible products from TV manufacturers Toshiba, JVC, IMTRON, and Grundig.

In the US, Amazon is partnering with BestBuy to bring the first 65-inch Toshiba Fire TV Edition product to market. The set supports Dobly Vision and will hit store shelves next month with a retail price of $599.

In the UK, Dixon’s Carphone will sell three new JVC models – 40”, 49” and 55” – each sporting HDR10 and Dolby Vision, along with Alexa voice remote. Prices start £349 and you can already sign up your interest at the link here.

Grundig customers in Germany and Austria will soon be able to pick up a the new Grundig OLED – Fire TV Edition, the 1080p Grundig Vision 6 – Fire TV Edition, or the 4K UHD Grundig Vision 7 – Fire TV Edition. All three models sport far-field microphones, Alexa Voice Remote, and the Fire TV experience built-in. The Gundig OLED model comes in 55” and 65” variants, starting at €1,199.99. The Vision 7 offers 43”, 49”, 55” and 65” models starting at €349.99, while the Vision 6 comes in 32”, 40”, and 43” sizes starting at €239.99. Pre-orders kick off today, which you can find here.

Alternatively, German and Austrian consumers will be able to pick from IMTRON Fire TV Edition smart TVs next year.

In addition to the new TV products, Amazon has also announced the first Fire TV Edition Soundbar. The first product – the Nebula Soundbar – is designed in conjunction with Anker. The soundbar supports 4K Ultra HD, a unified smart TV user interface, near-field Alexa voice control, Dolby Vision pass-through, and more.

The Nebula Soundbar – Fire TV Edition is launching in the United States, Canada, the United Kingdom, and Germany. It’s available for pre-order today with prices starting at $229.99 in the US, £179.99 in the UK, and €209.99 in Germany. Shipping commences on November 21 and comes with a 90 day free trial of Amazon Music Unlimited.

Fire TV Cube (2nd Gen)

Amazon Fire TV Cube buttons

The new Fire TV Cube (2nd Gen) is Amazon’s most powerful Fire TV products to date. It features a new hexa-core processor, doubling the performance of the first-generation Fire TV Cube. This allows the Cube to support 4K UHD content at up to 60 frames per second, along with Dolby Vision HDR.

The second-generation Fire TV Cube also supports Local Voice Control to quickly rattle off the most common voice commands. Range and quality of voice detection should also be improved through the use of eight far-field microphones and the use of beam-forming technology. The Fire TV Cube allows for control of your TV, soundbar, A/V receiver, and other smart home devices through HDMI CEC. If you’re really into the smart home ecosystem, the Cub can also be used to dim the lights, listen to the news, and perform all your familiar Alexa tasks like checking the weather.

The latest Fire TV Cube is available to pre-order in the United States for $119.99, in Canada for CAD 149.99, the UK for $109.99, and Germany for €119.99. North America and Europe are set for an October 10 shipping date and comes with a 90-day free trial of Amazon Music Unlimited.

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