Adblock Plus is by far the most popular way to block advertisements on desktop, so it should be no surprise to see the service finally make its way to mobile devices. After being available on Android in open beta form for some time, Eyeo, the developers behind Adblock Plus, have finally brought its Adblock Browser to the Google Play Store for all to download.
Similar to the experience you’d find on a desktop, Adblock Browser for Android lets you browse the Internet more quickly without running into advertisements wherever you go. You’ll be able to whitelist specific websites to ensure they’re not taking a revenue cut, and you can even choose to block all advertisements for every website you visit. This new app claims to be able to load webpages much faster while also saving precious battery life and mobile data.
Along with a number of other ad-blocking services, Adblock Plus was removed from the Google Play Store in 2013 for breaching the Google Play Developer Program Policies. The company has successfully found a way to re-list the app in the Play Store without getting on Google’s bad side. There are a few notable differences between Adblock’s previous app and this new browser, though. Adblock Browser is a browser replacement, which will block ads from only within the app itself. Adblock Plus (the app that was removed) was interfering with ads in a third-party application, which certainly caused quite a stir at the time.
Apple is holding its big press event tomorrow, where the company is expected to explain how iOS 9 users will be able to block advertisements from within Safari on mobile. Adblock’s new browser app coupled with the news that will likely come from tomorrow’s Apple event will not only allow users to block more ads, but will also likely impact the income of online publishers all over the web.
If you’re interested in the new app, head to the Play Store link below.