Xiaomi Mi Pad 2 (64GB) sells out in under a minute

by: Matthew BensonDecember 29, 2015

Xiaomi Mi Pad 2 Announcement6

Last year, Xiaomi released a tablet, fittingly called the Mi Pad. The device was apparently enough of a success that a sequel was in order, and so last month the Mi Pad 2 released. Priced at 999 Yuan (approximately $156) the device had only 16GB of storage and ran Android. Today, Xiaomi released a 64GB variant that has Android or Windows 10 on-board, for a very reasonably 1299 Yuan ($203). The biggest surprise however? The new variant sold out in under a minute.

The Mi Pad 2 features a 7.9 inch, 1536 X 2048 pixel display, a 2.2GHz Intel Atom X5-Z8500 SoC, 2GB of RAM, an 8-megapixel rear camera with f/2.0 and a 5-megapixel front facing camera, a 6190mAh battery, and USB Type-C.

The sudden sell out


The sales surge for this particular product is quite a curious one to say the least. Given that the 16GB Mi Pad 2 failed to generate such a sell-out, it begs the question of what was the cause today? Three potential explanations are plausible:

  1. Xiaomi underestimated demand and there were not enough of the 64GB variants to meet it. This is certainly a possibility assuming that the OEM didn’t understand the impact increased storage would have on its tablet, but is probably unlikely.
  2. Customers had been waiting and were overwhelmingly interested in the larger storage option.
  3. Windows 10.

As global tablet sales have begun to plateau, it is possible the presence of Windows 10 gave the Mi Pad 2 a greater sense of allure than its Android compatriot. While it would ultimately require Xiaomi to provide specifics as to the sales breakdown across all three of the devices, should it be revealed that Microsoft’s platform earns the majority of sales, the relatively new Chinese OEM might conceivably have a viable future in making an entire range of Windows products.

The workings of Windows

Windows 10 Xiaomi Mi 4

Interestingly enough for a growing company like Xiaomi to potentially see success with Windows might not only help out its overall profit picture, but also begin to alter the Chinese OS situation. Android is currently extremely popular there with Huawei, Xiaomi, Oppo, OnePlus, and various other OEMs all making use of Google’s platform.

If Windows becomes more relevant however, there would seemingly be little reason not to also see an adoption of Windows 10 mobile devices, or at the very least resources that would have been spent entirely on Android product development split between the two.

Given that Xiaomi has already released Windows 10 on one of its phones, and now a tablet as well, clearly there is more than a mild amount of curiosity as to the potential of such products.

  • AbbyZFresh

    The Xiaomi name made the tablet sold out in less than a minute. Not Windows 10.

    • Robert Johnson

      Maybe but I also think the low price for such a high resolution screen device also played a big part.

    • Scr-U-gle

      Nothing to do with it being a cheap knock off iPad with an M in front of the name, copying Apple ads, Apple product shots, and using Apple products in every promo shot.
      Just the xiaomi name.

      • Armaan Modi

        Its an awesome android tablet.

        • Scr-U-gle

          Yes, a knock off iPad will always make an awesome tablet looking tablet.

          • Ryan Sweeney

            Yes it looks like an iPad, but thank god this is no iPad!

            I just got one off of Ebay.

            The performance for price makes this a no brainier buy.
            The screen is awesome, its butter smooth and super quick.
            If anything, Apple needs to take notes from this company. Competitively priced, with a huge engine underneath.

            The ONLY thing I don’t Like about it is the Miui environment. I find it very limiting, boaring, unimaginitive and ugly – just like iOS (the main reason why I will never own anything Apple). Looking for a good custom rom that works with no issues.

          • Scr-U-gle

            So you just buy the closest thing to an iPad, what an ass.

          • Armaan Modi

            It performs good and is great value for money with awesome MIUI 7.

      • Carmelo Rivera

        Who cares!!

      • Airyl


  • whatttt

    android authority promoting Windows10?
    Am I blind?

    • Nibbler

      what if windows 10 is android in a alternate dimension and we are just sub-consciously floating between the two. we would not know who is who and what is what. think about it. spooky.

    • Josué Gutiérrez

      Android needs Windows 10 to be a valid third option. iOS is way out of competition, nobody can destroy what Apple has made, but for the other users is good to see innovation between Android and W10 devices. They can complement and work together very well. I have two W10 Laptops, and Nvidia Shield K1, S6, Lumia 640 and gonna get Meizu Metal next month. I can work with all of these devices thanks to MS but not thanks to Google. Xiaomi agrees too.

      • MuhsSalah

        completely agree!!!

  • Allan Tan

    No mention of how many sold. 1? 2?

  • King_Android

    So you get a great build aulity, pretty good to awesome specs, and multiple OS which Microsoft could always be loaded on the Android version. All priced at around 200. Its a no brainer as to why this thing sold out. Couple that with I am sure under estimated sales forecast.

  • lnfected

    Are there any proof that the windows 10 variant sold more than the android variant? I think it’s a common thing already that Xiaomi devices sold well, so it may not necessarily because of the windows 10 variant. The average user does not care about windows 10

  • Just_Some_Nobody

    Meaningless unless we know how many were even produced.
    I swear, people get all excited about stuff, but if they’d just sit back and look at it, they’d realize it doesn’t mean anything. Like anything with a percent that doesn’t show the actual numbers.

  • HotelQuebec

    When is it coming to the US? I’d buy one or two.

  • Hanson Eze

    Gone like it..

  • toomanyrappers

    The tablet is light, runs Windows, has 64 gigs, supports 5ghz wifi, and has a z8500. Not hard to see why it sold.

    Combine it with a folding Microsoft keyboard and mouse, and you have a very light little machine that can get work done–and still provide some entertainment.

    Given that the major US manufacturers have not released any affordable Cherry Trail devices (to follow up on the aggressive marketing that Bay Trail enjoyed), it’s not that hard to understand.

  • Angry Mobile Nerd

    Xiaomi has figured out that in the long run the increased PR from “selling out in under a minute” helps drive awareness (of the whole brand) and thus boosts future sales of the device ultimately increasing sales in the long term VS not selling out in under a minute and getting no PR.

    Matthew Benson totally took the bait and just did what Xiaomi wants every tech site to do.

  • Armaan Modi

    Xiaomi is awesome.

  • s2weden2000

    faPple users complaining again…

  • Kiray

    For me its the price and the windows 10 who doesnt want an good quality product and the highend os in a cheap asking price!’ I would love to have this tab

  • Javan Denton

    I want this

  • aaloo

    lol. what made it sell out the 10 tablets they made is the fact that it looks like an iPad. super glad to see windows in places that has been android territory by default for ages though. hoping for a windows comeback. android suxors

  • Vermillion001

    Have been looking for a 7.9″ windows tablet for a while with a nice build quality. I doesn’t matter to me whether it was Xiaomi or any other brand. I actually prefer to not have the Mi logo in the front of the tablet. Dual boot OS would have been better, but given a choice between the two I would go with Windows, I could always install some Android or PSP or Nintendo emulators on it…

  • iamwarpath

    Too bad there wasn’t a LTE model.