Sony releases “Welcome to the New World” teaser video – Xperia Z4?

by: Robert TriggsDecember 19, 2014

We are quickly closing in on CES 2015, which will take place from January 6th to 9th, and Sony appears to have just released a little teaser video (above) for its big announcement at the electronics show.

As you would expect, there are plenty of clues to decipher, so let’s dive right on in to see what is hidden away in the 43 second teaser.

Welcome to the New World Teaser 1

First up, the video opens with blurred shot of a thin looking device, most likely a smartphone or tablet, followed by the number five, which is referenced again throughout the video. Later on, there is an obvious shot of a Lollipop, so we can certainly expect a device running the latest version of Android, and this most likely explains the repeated use of the number five (Android 5.0).

Welcome to the New World Teaser 2

We can also clearly spot a short clip of some electronic looking waves, which suggests that Sony could also announce some new audio technology or improvements to its Walkman software. Throughout the video there are also number close ups of eyes and plenty of colors, hinting at some new camera and/or display technology, and there’s a nice low light shot of Paris thrown in, again possibly related to a new camera sensor. In one of the last eyeball close-ups we can clearly see a silhouette of the device, but it’s tough to make out any details.

With Sony’s mobile business still struggling with poor sales, the company’s next handset is bound to be an important one. Fortunately, we won’t have to wait too long to see what the company has planned for 2015.

Have you managed to spot any other cryptic clues hidden away within the video?

  • Ris

    Hi guys, I know this is totally off topic here nothing about Xperia Z4 but I need some feedback about my new indiegogo campaign. Thanks.

    • PoisonApple31

      The texting app I use already has this functionality.

  • Ishan Sharma

    5k super slim bravia tv,lollipop updates for xperia series.

  • Jay

    “Welcome to the New World – where we got hacked by North Korea.”

  • Anonymousfella

    The Z4 is coming. All aboard the hype train!

    • Marc Perrusquia

      Will there be a Z4 ultra hype train I can board?

      • Anonymousfella

        That would be the Z5. That train starts sometime in September…

      • crutchcorn

        Please? I’ll sign up!

        • Marc Perrusquia

          All Aboard! Next stop CES! I can dream

          • crutchcorn

            That we can my friend, that we can

          • paxmos

            But pretty soon hackers will threaten Z4 buyers and Sony will pull the plug

      • Josh Gilman

        That’s what I’m waiting to find out – Hoping there is one. Love Sony’s devices.

        • Marc Perrusquia

          I really want it to be a 6.44 inch display. As long as it’s 6.44 I’d even be cool with an 805 instead of the 810. Just really don’t want them to decrease the size to that rumored 5.9

    • crutchcorn


  • ibrahim speed

    Whats really make me think a while is the kid swallow the lollipop… Which make me think about a android lollipop lol

  • Oobiewan

    What I got from this: “Huh, a thin device… yeah, a lollipop…colorful stuff, wtf…people and stuff, nothing related to electronics…this was pointless”

  • eskulit21

    Japanese hated the number “4”. They could be skipping the Z4 and go for the Z5..

    • bakakun028

      I highly doubt it. Koreans hate 4 as well but they still had the S4 not to mention note 4

      • Anonymousfella

        Lets see if they avoid 13…

        • MasterMuffin

          See you in 2019…

        • Konrad Fraczek

          No, in Japan number 4 sounds nearly identical to death, that’s why its unlucky. If you send a gift to a Japanese person for example with 4 of the things like, 4 shirts, it’s considered offensive. As far as I know 13 is not an unlucky number in Japan.

    • Lee Way

      Everyone said this same exact BS for the run up to the best selling console in the world right now…
      Whats its name again?…
      Ow yeah the Playstation 4
      Think before you type drivel please

      • [S]unjay
        • Lee Way

          Im not saying its not true im saying Sony already have a product out with a 4 init so it makes that comment the most pointless comment on the internet!

          • [S]unjay

            You called it BS and I proved that it was not BS and that they really are afraid of the number 4 but you’re now saying that you’re not arguing that it’s now true. You contradicted yourself and you moved the goalpost.

            Ironic that you called my commennt pointless while yours is equally bad.

          • Lee Way

            Nice try but anyone can see im calling your comment BS not the information of the comment.

          • [S]unjay

            That is called an “ad hominem” and it’s one of the “dont’s” of debating.

          • Lee Way

            Are you really this butt hurt about my original comment dude? Just wow

          • DigitalBenny

            Bad = Bad… Who is winning?…

          • [S]unjay

            You are winning

    • Konrad Fraczek

      Yes but you have to consider that Z4 will be 5th phone in the Z-series, Don’t forget the Xperia Z.

  • I thought it was a pretty cool video. I’ve been wanting to try an Xperia out for quite a while. Hopefully we hear that they are going to bring it back to AT&T. I’m going to guess an 810 chip, 3 (maybe 4) gig of ram, 32 gig on board, ultra hd screen, 21 pixel camera, 3220 battery and friggin laser beams.

  • Balraj

    64bit 5inch display pls

    • MasterMuffin

      64-bit display? ;)

      • Balraj

        64 bit chipset
        5inch display
        Most rumor point to a 5.5 inch display so

        PS : are you on a commenting spree ? :p
        Do you think micromax yu is worth it?

        • MasterMuffin

          Yu is definitely worth it!

      • Gabriel Belmonte

        can the 64-bit display beat retina display?
        can the 5 inch display beat the crap out of sony haters?
        will sony release z5 before z4?

  • systemupdate

    The Sony logo in the end with the sound seems so unrelated to the ad. Just out of nowhere.

    • [S]unjay

      They need to promote themselves.

  • Julius César

    Why number 5 in the elevator and a lollipop after it’s maybe means android lollipop 5.0 maybe?

    • MasterMuffin

      Did you even try reading? At all? :|

    • Supereeiie

      Well it’s technically the 5th Xperia Z device, but Android 5.0 makes more sense

    • Marno

      That means the phone will have an five inch screen… i think.

  • Boris Saxe Coburg

    there is something that i dont know what it is but it could be anything, in leave it to you

    • It could be anything including ‘nothing’

    • shoby

      hmm its braille, maybe sony is going to implement some things to ease the access for the blind

      • nope, It is already there just try using Google now once in while.

        • shoby

          Google now is useless if u don’t have a connection to the Internet

          • Cole Raney

            But, you obviously do have a connection to the internet…

          • shoby

            I don’t have one if I’m not sitting next to the kitchen window stealing WiFi from my neighbor.
            I’m just saying that for some people mobile data is a luxury like in countries like mine, it’s expensive and slow ( usually only EDGE, 3G in bigger places) so google now is not always available to everyone.

  • Wayne

    The Z4 already? But didn’t they release the Z3 last week? It sure feels like it to me.

  • SaRPeR

    I think that close ups of eyes are hinting to a QHD Display.

  • flye

    I’m dreaming if this is the nexus 6 instead

  • Thomas Hughes

    That first device is a super slim TV, I bet its running Android TV.

    • Josh Gilman

      You don’t pick up a TV as the hand shown is going to do with that device.

  • Foxsprout

    5 in the elevator is too general
    Thin device factor
    Super fast, showed like a train
    It’s running lollipop
    New display, showing a better color (probably OLED?)
    New lens, showed as eye(s)
    New sound technology
    And the last one you guys probably didn’t notice. The red thing flying upwards was somehow similar to SONY MUSIC

  • My eyes are blind. I don’t see any teaser-rishness of their video.

  • McHale72

    Has this been approved by North Korea? Maybe we should ask them before getting our hopes up with advertising.

  • r4yN

    Xpera Z4 – my guesses:

    “5” -> 5.? inch display

    waves = sound waves -> (front facing stereo) speakers with dedicated amplifiers

    lollipop -> Android Lollipop (obviously)

    colorful chameleon -> OLED display (google: JDI 5.2″ Full HD OLED display with WhiteMagic), the panel was announced about a year ago

    human eye -> curved cmos sensor… captures more light and only needs 1 lens (it’s similar to the human eye)

  • W. Jurewicz

    Upgraded GPU for gaming (for dragon and knight part).
    Updated Movie distribution app.

    If they make a tablet and it’s still waterproof (nothing about that in this teaser :() and it’s OLED, I’m pre-ordering this thing!

  • pullmyfinger

    Can you also examine the Zapruder film of JFK’s assassination?

  • docRW

    I think the 5 is also in reference to the possibility that the next phone will be called the Xperia Z5 and not Z4. In Chinese, the word for 4 sounds very similar to the word for death and many asian companies do not sell products with the number 4 in the name in China.

    I think the shots of the eye are referring to the new curved camera sensor Sony developed. The whole point of developing a curved sensor was that that it is similar to the human eye which focuses light on a curved retina. The use of such a sensor would be very exciting as that sensor requires fewer lens elements thus reducing the focal distance from lens to sensor and allowing for a larger sensor without increasing the thickness of the phone.

  • crutchcorn

    Is it that time already? Alrighty then! *grabs shotgun* Time to go maul others down to get the phone! (I know it’s not out yet, everyone needs target practice)

  • Livinston Joseph Pato

    the chameleon represents a new screen technology?

  • nebulaoperator

    “With [Sony’s] mobile business still struggling with poor sales, the company’s next handset is bound to be an important one.” How many of these we heard in the past and how many times we been fooled by the hype ! :) Laughing Buddha

  • sonyyyyyyyyyyyyy

    I think the video is about a new TV not a phone

  • Mo Aldekmary

    the close ups of eyes indicate that Sony Z4 will have Retinal scanner (kinda eye fingerprint!) you can unlock your phone by looking at the front facing camera!

  • 0:19 could refer to notification peeking, (the kid(?) peeking through the door opening).

  • chacha

    I am so waiting for this one.

  • Crownleyian

    Sony should calm down on their flagship phone launches and get them perfected, Z2 and Z3 aren’t as waterproof as we all think they are…

    My Z2 got water leaked through the bottom speaker area.