Motorola’s fun new ad highlights MotoMaker

In real life, customized Moto X devices are assembled in a highly efficient factory in Texas (or more likely China, since Motorola announced it’s winding down its American facility). A miracle of logistics, this process allows customers to pick from thousands of combinations and get their very own Moto X in a matter of day.

In the whimsical world of Motorola’s new ad, MotoMaker is one guy and his mad-scientist tools, handcrafting Moto X’s on the whims of his customer alter ego. Enjoy!