Ever since Lenovo announced that the Motorola name would be phased out in the near future, some have been wondering what will become of Motorola’s most successful modern handsets, like the Moto G. Reports that Lenovo would be discontinuing the Moto E and G lines hasn’t helped either, but Motorola has come out to quash the rumors.
Speaking to The Verge, Motorola states that the handset ranges won’t be going anywhere and that the situation seems to have been misunderstood. Simply put, it doesn’t make much sense for the company to retire its most successful range at the moment, so the company isn’t.
“Although we are simplifying the combined Motorola and [Lenovo] portfolio, we have no plans to retire Moto G, our most successful smartphone, or Moto E,” – Motorola spokesperson
So what’s really going on? Last week Motorola’s also issued a statement to clarify Lenovo’s rebranding goals, indicating that Motorola’s product ranges and Moto brand would still be around, but the overarching company name will be replaced with Lenovo’s. In other words, you may find a future “Moto E by Lenovo” which will still sport the familiar M logo too, it’s just that the Motorola company name is being phased out.
Motorola explains Lenovo’s rebranding plan
Furthermore, Motorola will be working on both the Moto and Lenovo Vibe brand of smartphones, streamlining the company’s portfolio and likely resulting in fewer smartphone releases in the future, as the two brands are brought closer together. So we will likely continue to see the Moto range of smartphones appear in certain markets, such as the US, for the foreseeable future, while the Vibe brand will look to continue Lenovo’s success in regions such as China.