Motorola's latest ad asks: what if your phone was a person

Despite increasing competition in the entry segment, the new Moto G (2015) continues Motorola’s tradition of bringing us excellent low-cost smartphones that offer a ton of features without breaking the bank. With improved features like waterproofing, Moto Maker customization, and an improved camera – there’s a lot to like about the Moto G (2015).

Of course, winning against the competition isn’t just about creating a solid product, it’s also about good marketing. Motorola’s latest commercial succeeds to that end, at least in my own personal opinion. The new ad casts an “unsuspecting volunteer” to play the role of the Moto G, and the video shows the phone’s ‘owner’ asking the person to sing songs, entertain it through games, tell the time, ask it to report on recent text messages, and so forth.

It’s a fun to watch video, just because it’s obviously not taking itself too seriously. The video ends by flashing an image and promotional tag-line for the Moto G. While some folks prefer marketing that focuses directly on features and capabilities, these kinds of adds actually tend to do pretty well among mainstream users.

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What do you think of Motorola’s latest ad for the Moto G (2015)? Let us know your thoughts in the comments.