Moto X Play hits Moto Maker in UK, shipping by Aug 26 (Update: coming to Canada Aug 21)

Update: While there’s no word of Moto Maker support just yet, Motorola Canada has confirmed that the Moto X Play is arriving on August 21st through select retailers.

While Motorola fans in the US only have one Moto X variant to choose from, those in the UK are being treated to two options this year. The higher-end Moto X Style is at the top of the totem, but the Moto X Play is equally intriguing thanks to its lower price tag and larger battery. For those interested in the latter, it is now up for order through Moto Maker.

Just like the Style, the Moto X Play is fully customizable through the Moto Maker service, letting you pick between a black or white front, and a number of different colors for the rear and accents. You’ll also be able to add a custom engraving for an additional fee, as well as a custom boot-up message. When it comes to specs and performance, the Moto X Play sits somewhere between the Moto G (2015) and the Moto X Style. The phone is powered by a Snapdragon 615 with 2GB RAM and packs a 5.5-inch 1080p display. You’ll also have the choice between 16 or 32GB storage with microSD for further expansion.

As previously alluded to, the real story with the Play is the battery. At 3,630mAh and with rather modest mid-range specs — we expect this phone to easily last a day or two. For those that are looking for a long-lasting phone with enough power to provide a solid Android experience, even if not quite at a flagship level, the Moto X Play is certainly worthy of your consideration.

Those who order the Moto X Play will be set back £279 for the 16GB model or £319 for the 32GB version, with VAT and shipping costs baked into the pricing. The phone is estimated to arrive around August 26th.