When the BlackBerry Priv hit the market in November of last year with Android 5.0 Lollipop, the president of devices Ron Louks assured everyone that Marshmallow would be rolling out for the device “sometime in the new year.” This seemed concerning for some, as ‘all-of-2016’ reads as a pretty wide window. Some had hope, however, that an official announcement of the update would come in tandem with CES 2016 this week. Well, we got it, but it wasn’t the news we were hoping for.
BlackBerry sold under 50,000 Priv units, Play Store data suggests
At the event in Las Vegas today, Louks retook the microphone and assured BlackBerry fans that, although Marshmallow wasn’t ready to roll out on the Priv quite yet, we should expect to see it before the end of the first quarter of 2016. In the same presentation, Louks also teased that some new third-party accessories were on the way, but details on these were scarce. We wouldn’t be surprised, however, if BlackBerry was holding their cards to their chest until the Mobile World Congress trade show in Barcelona, which will take place toward the end of February.
So sorry, Priv owners. You’ve still got a bit of waiting time for Marshmallow. The good news is that the window of time slated for the eventual rollout just got a lot smaller. Store your pitchforks and torches away at least until the end of March.
What are your thoughts regarding the Priv and BlackBerry’s somewhat shaking positioning in the mobile world right now? The device is BlackBerry’s only one in the Android ecosystem, and some believe that the success of the Priv might be correlated with the success of BlackBerry overall. Let us know what you think in the comments, and click the button below to see more of our CES 2016 coverage!