March 4, 2016
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htc one a9 review aa (10 of 29)

HTC has gradually been building up the hype for its next flagship smartphone, with a few teasers here and there, and a launch anticipated for some time in early April. In a bid to change things up a little, it also looks like HTC is preparing to drop the “One M” name from its new phone. Perhaps this is a sign of bigger changes heading our way.

According to Evan Blass (aka @evleaks), the next flagship smartphone from the Taiwanese manufacturer will simply be known as the HTC 10. This isn’t the first time that a rumor about a possible name change has popped up either. Furthermore, @OnLeaks has seemingly confirmed the latest rumor, after uploading a screen shot presumably captured from the HTC 10.

If true, the company would be abandoning the naming scheme that it has used for its past three generations of flagship smartphones, as well as moving away from its general One branding that it used for the more mid-tier A9 later last year.

It seems unanimous that HTC needs to switch up its mobile hardware to claw back some of the manufacturer’s previous glory, especially after the One M9 failed to lift the company’s languishing handset sales. With rumors pointing to a redesigned look, top of the line specifications, and a “very, very compelling camera” setup, we are certainly hoping that the HTC 10 can deliver. But what do you think about the new name?

Read on:

HTC One M10 rumor roundup: release date, specs, and features

February 15, 2016
Robert Triggs
Lead Technical Writer at Android Authority, covering the latest trends in consumer electronics and hardware. In his spare moments, you'll probably find him tinkering with audio electronics and programming.
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