The BlackBerry Priv is expanding to new regions, but is it enough?

by: John DyeJanuary 6, 2016
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blackberry priv review aa (4 of 32)

Today, on their official blog, BlackBerry announced that they would be expanding the Priv’s current domain – which is currently available in the US, Canada, the UK, and Germany – to include Italy, Spain, and the Netherlands. However, is this enough of an expansion to turn the Priv into the rockstar success Blackberry so desperately wants it to be?

Clearly expanding the Priv’s market looks like a very good move for BlackBerry. The former mobile tech titan isn’t what it used to be, and gone are the days when its products were synonymous serious smartphone users with business to take care of. Many analysts cite BlackBerry’s tumble from the throne as being caused by the company’s inability to scrape together a lush enough app store. The diverse array of apps, games, and services brought to the Android market by the Google Play Store and to the iOS via the Apple App Store squeezed BlackBerry out, and the company was forced to make some serious restructuring moves to stay alive.

CONSIDERING THE PRIV

In the fourth quarter of 2015, the BlackBerry Priv arrived with far less fanfare than one might expect from a device that may, as some believe, make or break the company. Those who want to see physical keyboards and BlackBerry ideology return as major elements in the mobile world are hoping that the Priv does well, but so far its market performance has only been decent – not the runaway, blowout success that many would prefer. Whether this has to do with marketing, regional limitations, or other factors is yet to be determined.

blackberry priv review aa (1 of 32)See also: BlackBerry sold under 50,000 Priv units, Play Store data suggests198

Now with CES 2016 in full swing, the BlackBerry Priv runs the risk of sliding out of the back of buyers’ imaginations in favor of all the newer devices on display. Many were hoping that BlackBerry would announce a second device running Android at the event, but so far any such news has yet to surface.

What do you think of BlackBerry’s current situation and its reliance on the Priv? Is the Priv’s release being handled well, and will this expanse to new regions help bolster flagging sales? Let us know your thoughts in the comments below!

Next: Best Android phones (January 2016)

  • 4ron

    The Priv needs more marketing support besides additional carriers and distribution points. Since the software update it has significantly improved performance – both with its camera and O S. Consumer Reports rates it on par with the Nexus 6P and Apple 6S Plus. It deserves better press. I really enjoy mine.

  • Sugeng Bachan

    Blackberry problem right now, it’s brand is NOT considered as premium as before. This problem combined with the uncompetitive price of BB will result in another blackberry failure.

    • Christianto Khan

      Agree.
      BB hardware is thw worst.
      I use company phone (BB) for business.
      I hate the frequent need of battery pulling.
      My personal phone (HTC) never have problem.

  • Mr_Meee

    Steady sales will be easier for the factory to deliver.

  • JohnOne

    The PRIV is a great phone this should help with sales and a price cut would be good