In a press conference in New Delhi, ASUS has announced the launch of its new smartphones as part of the Zenfone 4 series which was unveiled at an event in Taipei last month.

While a total of six smartphones – Zenfone 4, Zenfone 4 Pro, Zenfone 4 Max, Zenfone 4 Max Pro, and Zenfone 4 Selfie (two variants) – were announced in Taipei, Asus has only launched three selfie-focused smartphones in India today.

“Selfies have become an integral part of the modern lifestyle and people invest time in creating selfies that are spot on. Today, clicking a selfie is about more than just the likes and retweets. It is about keeping a journal of cherished memories and capturing treasured moments with loved ones. We understand the importance of making that perfect we-statement every time, anywhere, so we bring to you ZenFone 4 Selfie series. With beautification built into everything, Zenfone 4 Selfie series is the best way to click #TheBigSelfie.”

– Peter Chang, Regional Head, South Asia & Country Head, System Business Group – ASUS India

At the launch, ASUS also announced that all the smartphones in the Zenfone 4, as well as Zenfone 3, series will receive the Android Oreo update – although no timeline for the same was shared.

Zenfone 4 Selfie

The Zenfone 4 Selfie comes in two variants, with one of them sporting dual front-facing cameras. Apart from front and rear camera setup, the dual-camera variant also packs in more memory (4 GB + 64 GB as against 3 GB + 32 GB). Globally, Zenfone 4 Selfie with single camera on the front has been launched in India first.

Available in three color variants- Sunlight Gold, Rose Pink, and Deepsea Black – the ASUS Zenfone 4 Selfie will be available at a price of ₹9,999 ($156), while the ASUS Zenfone 4 Selfie (Dual camera version) will be available at ₹14,999 ($234). The latter will be available for ₹13,999 during Flipkart’s upcoming ‘Big Billion Day’ promotions.

Zenfone 4 Selfie Specifications

  • Operating System: Android Nougat with ZenUI 4.0
  • Display: 5.5-inch HD (1280 x 720) )IPS | 2.5D curved glass
  • Processor: Octa-core Qualcomm Snapdragon 430 | Adreno 505 GPU
  • RAM: 3/4 GB
  • Internal Storage: 32/64 GB; expandable up to 2 TB with microSD card
  • Battery: 3,000 mAh
  • Rear camera: 16 MP with LED flash (13 MP on the lower variant) | PDAF | EIS
  • Front camera: 20 MP + 8 MP with 120-degree wide-angle lens (13 MP on the single-camera variant) | f/2.0 aperture| Front soft-light LED flash

Zenfone 4 Selfie Pro

The Pro variant of the Zenfone 4 Selfie shoots 4K video via the front facing cameras and produces HDR selfies. It packs in a 12 MP + 12 MP camera with Sony IMX362 dual pixel image sensor. The company claims that the Selfie Pro captures ‘2X brighter and clearer selfies’ in low light.

Available in three color variants – Rogue Red, Sunlight Gold, and Deepsea Black – the ASUS Zenfone 4 Selfie Pro is priced at ₹23,999 ($374).

Zenfone 4 Selfie Pro Specifications

  • Operating System: Android Nougat with ZenUI 4.0
  • Display: 5.5-inch AMOLED Full HD (1920 x 1080) | 2.5D Corning Gorilla Glass
  • Processor: Octa-core Qualcomm Snapdragon 625
  • RAM: 4 GB
  • Internal Storage: 64 GB; expandable up to 2 TB with microSD card
  • Battery: 3,000 mAh
  • Rear camera: 16 MP with LED flash | PDAF | Sony IMX351 sensor | EIS
  • Front camera: 24 MP DuoPixel technology | 12 MP + 12 MP dual-camera with 120-degree wide-angle lens | f/1.8 aperture | Sony IMX362 sensor | 1.4µm pixel size | 4K recording | Soft-light LED flash

All the three smartphones will be exclusively available online on Flipkart, starting September 21.

Abhishek Baxi
A technology columnist and a digital consultant, he quit Microsoft in 2011 to go independent and write more, watch a lot of movies, and travel randomly.