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ASUS ZenFone 3 series to launch in India on August 17

ASUS is launching its ZenFone 3 series of smartphones at its annual Z3NVOLUTION event in New Delhi, India on August 17.

Published onAugust 5, 2016

Asus’s ZenFone 3 series, which weas announced at Computex 2016 in Taiwan this May, will be launched in India at the company’s annual Z3NVOLUTION event to be held in New Delhi. ASUS has already sent invites to the media for the launch event, which is expected to be presided by its CEO, Jerry Shen.

So far, ASUS has introduced five smartphones under the ZenFone 3 family – the ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser, and ZenFone 3 Max. Whether you are in the market for a budget smartphone, a phablet, or a multimedia-friendly handset, the ZenFone 3 series has something for everyone.


If you’re looking for a feature-packed smartphone that’s easy on the pocket, you can opt for the ZenFone 3 with its 5.5 inch Full HD IPS LCD display, octa-core Snapdragon 625 processor, and a 3,000mAh battery. The ZenFone 3 doesn’t disappoint on the camera front either, with a 16MP camera on the back and an 8MP front facing shooter, and is available in 3GB RAM/32GB storage and 4GB RAM/64GB options.


Next up is the Zenfone 3 Deluxe, the flagship model in the ZenFone 3 series, with premium features including a metal unibody, a 5.7-inch Full HD Super AMOLED display, Gorilla Glass 4 protection, Snapdragon 820 processor, a rear fingerprint sensor, and a 3000mAh battery. Sony’s new IMX318 23MP camera on the back and a front 8MP camera ensure that the Zenfone 3 Deluxe delivers an excellent performance in the photography department. The handset is available in 64/128/256GB storage options with either 4GB or 6GB of RAM, depending upon the model you choose. There is also a variant that is expected to feature the Snapdragon 821 processor, but that is unlikely to be available any time soon.


Phablet lovers will especially find the behemoth Zenfone 3 Ultra appealing thanks to its 6.8-inch IPS display with Gorilla Glass 4 protection and a Snapdragon 652 processor housed inside, supported by either 3GB or 4GB of RAM and 32/64/128GB storage, depending upon the model. The Zenfone 3 Ultra also features the same IMX318 23MP rear camera from Sony and packs a whopping 4600mAh battery with QuickCharge 3.0 Technology.

On the other hand, the ZenFone 3 Laser sports a 5.5-inch full-HD display, an octa-core processor paired with 4GB RAM/32GB of on-board storage, a fingerprint scanner, and a 13-megapixel ‘PixelMaster’ rear camera, while the ZenFone 3 Max comes with a 5.2-inch full-HD IPS LCD display, fingerprint scanner, 4100mAh battery, and 3GBRAM/32GB option.

In terms of pricing, the ZenFone 3 starts at $249 (about Rs. 16,800) and the ZenFone 3 Deluxe sells for $499 (about Rs. 33,600), while the ZenFone 3 Ultra is priced at $479 (about Rs. 32,200). ASUS hasn’t mentioned which particular models from the ZenFone 3 family will be launched in India, but the Zenfone 3 and Zenfone 3 Deluxe seem to be the most likely candidates.

We’ll be keeping track of the Z3NVOLUTION event and have for you all the details about pricing and availability of ASUS’ ZenFone 3 series, so stay tuned.

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