ASUS ZenFone 3 series to launch in India on August 17

So far, ASUS has introduced five smartphones under the ZenFone 3 family – the ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser, and ZenFone 3 Max. Whether you are in the market for a budget smartphone, a phablet, or a multimedia-friendly handset, the ZenFone 3 series has something for everyone.

If you’re looking for a feature-packed smartphone that’s easy on the pocket, you can opt for the ZenFone 3 with its 5.5 inch Full HD IPS LCD display, octa-core Snapdragon 625 processor, and a 3,000mAh battery. The ZenFone 3 doesn’t disappoint on the camera front either, with a 16MP camera on the back and an 8MP front facing shooter, and is available in 3GB RAM/32GB storage and 4GB RAM/64GB options.

Next up is the Zenfone 3 Deluxe, the flagship model in the ZenFone 3 series, with premium features including a metal unibody, a 5.7-inch Full HD Super AMOLED display, Gorilla Glass 4 protection, Snapdragon 820 processor, a rear fingerprint sensor, and a 3000mAh battery. Sony’s new IMX318 23MP camera on the back and a front 8MP camera ensure that the Zenfone 3 Deluxe delivers an excellent performance in the photography department. The handset is available in 64/128/256GB storage options with either 4GB or 6GB of RAM, depending upon the model you choose. There is also a variant that is expected to feature the Snapdragon 821 processor, but that is unlikely to be available any time soon.

Phablet lovers will especially find the behemoth Zenfone 3 Ultra appealing thanks to its 6.8-inch IPS display with Gorilla Glass 4 protection and a Snapdragon 652 processor housed inside, supported by either 3GB or 4GB of RAM and 32/64/128GB storage, depending upon the model. The Zenfone 3 Ultra also features the same IMX318 23MP rear camera from Sony and packs a whopping 4600mAh battery with QuickCharge 3.0 Technology.

On the other hand, the ZenFone 3 Laser sports a 5.5-inch full-HD display, an octa-core processor paired with 4GB RAM/32GB of on-board storage, a fingerprint scanner, and a 13-megapixel ‘PixelMaster’ rear camera, while the ZenFone 3 Max comes with a 5.2-inch full-HD IPS LCD display, fingerprint scanner, 4100mAh battery, and 3GBRAM/32GB option.

In terms of pricing, the ZenFone 3 starts at $249 (about Rs. 16,800) and the ZenFone 3 Deluxe sells for $499 (about Rs. 33,600), while the ZenFone 3 Ultra is priced at $479 (about Rs. 32,200). ASUS hasn’t mentioned which particular models from the ZenFone 3 family will be launched in India, but the Zenfone 3 and Zenfone 3 Deluxe seem to be the most likely candidates.

We’ll be keeping track of the Z3NVOLUTION event and have for you all the details about pricing and availability of ASUS’ ZenFone 3 series, so stay tuned.