It looks like 2013 could be the year that Google gets serious about content. It already has Google Play and Youtube, but it seems as though Google’s taking a few more steps towards being your one-stop destination for digital content. Now, the rumored Youtube subscription service may be edging ever closer to reality.

According to the Financial Times, the new subscription based service could be rolled out as early as this week. Pricing is slated to start at $1.99 per month, with up to 50 channels looking to utilize the subscription based model. Google has already implemented code references in the Android application, so it seemed like a matter of time before it announced the service.

With a rumored music service possibly coming to Youtube before the year is out, it seems Google is ramping up its efforts in making Youtube a place for professional video, rather than just the amateur content it has become famous for. Last week Eric Schmidt claimed that television had already been replaced by the internet, and this news further backs up his claim.

With Google I/O less than two weeks away, it would be the perfect time for Google to announce the subscription service. Watch out Netflix, Google’s got you in their sights.

Would you be interested in a subscription based Youtube service?