The folks over at Carphone Warehouse just added a new twist to an old concept. For Sony’s new Xperia Z3 flagship, the UK retailer sent a bloke to the bottom of a swimming pool to do an underwater unboxing. Just don’t ask us why.

Sony Xperia Z3 underwater unboxing - YouTube 001637

The Xperia Z3 is resistant to elements, just like its predecessors, though Sony upped the ante with a double certification, IP65 and IP68. This means that the phone is “dust tight” and that it can withstand low-pressure jets of water from all practicable directions (IP65), as well as immersions under 1.5 m of fresh water for up to 30 minutes (IP68). Just don’t forget to properly close all the flaps on the phone before you take it for a dip – Sony will not replace your water-damaged phone if it finds that the flaps work as intended.

Read more about the Ingress Protection ratings here.

We’ll have the Xperia Z3 soon in-house for our own reviews and feature focus posts. Until then, Carphone Warehouse guy, we challenge you to do a full underwater review. What do you say?

Read comments