Nobody can accuse Sony of under-delivering with the Xperia Z Ultra. At 6.44-inches, the device is probably the largest device on the market right now that you can still call a phone with a (relatively) straight face. In fact, the Z Ultra is so large that Sony released its tablet version (Wi-Fi only) earlier this week in Japan.

The latest Xperia Z Ultra ad that Sony is airing in Japan showcases that beautiful Full HD IPS LCD display in all its glory. Using some clever filming techniques, the ad fools the eye into believing the Z Ultra is the size of a TV.

Not only is the ad driving the point home about the Z Ultra’s display, it also incorporates some of Sony’s other marquee businesses – TVs and filmmaking (Spiderman is a Sony Pictures production).

Because seeing is believing, Sony also released a making-of video that shows there was no CGI trickery at play. The soundtrack is priceless. Give it a watch.

If Sony’s Z Ultra tickles your fancy, but you prefer Google’s stock Android, you can get a Google Play edition of the device for a cool $649. If the device is simply too large for you, the Z1S (5-inch) and Z1 Compact (4.3-inch) are awaiting you on T-Mobile.

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.