Chinese smartphone manufacturer Xiaomi has a habit of releasing phones in limited run batches, usually of ten thousand, on various websites in various markets across the globe. At least in the markets that they have so far managed to break into. India is next on their list of conquered markets, but let’s get back to that sales figure a moment.
Xiaomi teamed up with the Taiwanese web portal PChome Online Inc. to bring a special 3G version of their Redmi Note to Taiwan. Consumers had to register on the PChome site from June 20th to 26th for a chance to order the device on June 27th. That is when the magic happened, as Focus Taiwan reports that the entire lot of ten thousand devices sold in just one second. Don’t blink.
I do not blame consumers for snapping up the Redmi Note. With its 5.5-inch display, 1.7GHz octa-core processor, 2GB of RAM, 3100mAh battery and 13MP camera, it compares nicely to modern flagship devices, and knocks it out of the park at just NT$4,999 (about US$167.) Looking beyond the face-value of the specs, thats a 1280 x 720 display, MediaTek MT6592 processor and the device only has 8GB of internal storage. It may not be in the market of killing off flagships, but it still sounds like a solid device, especially for the price.
If you missed out on the flash sale, keep tabs on the Xiaomi Taiwan website, they say they will have another 10,000 device campaign soon, possibly July 1st, so head over there now to grab yours, then come back here to finish reading. We’ll wait.
Xiaomi headed to India
Xiaomi has been pushing hard to expand across the globe, something that was accelerated since hiring the Android poster boy Hugo Barra to handle the task last year. The next market in Xiaomi’s sights is India.
It is all but set at this point that India is in line for a Xiaomi device or two. The devices will be sold through online retailer Flipkart, and possibly through the Xiaomi India website. Flipkart is a company that we have been hearing more and more about lately, especially since being awarded exclusive sales of Motorola’s new Moto E in India just recently.
We are still foggy on the details of what Xiaomi devices will be headed to India, when and for what price tag. We do expect two devices within the next few months, but we’ll have to wait for the finalization of the negotiations between the two companies before we’ll learn much more.
All in all, Xiaomi is living up to our expectations of making a significant global impact in 2014. We’ll have to wait to see if they can live up to their own expectations of shipping sixty million units this year. A three-fold increase over their 18.7 million units shipped last year.