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World War G: 20 injured after LG publicity stunt goes awry in Korea

LG cancelled a nationwide marketing campaign after 20 people were injured while trying to win a free LG G2.
August 12, 2013
lg g2 world war g

They say there’s no such thing as bad publicity, though we have a feeling LG’s PR bosses aren’t that happy about this incident.

To promote its newly launched G2, LG set up an event called “G in the clouds” with a simple premise: to win a LG G2, participants had to recover coupons tied to helium-filled balloons. It sounds simple and relatively innocuous, right? A few lucky winners get a brand new G2, LG gets some much needed exposure, and everyone’s happy…

Except the whole affair didn’t go as LG had hoped it would. To maximize their chances to get that prized coupon, people brought various utensils to the event, such as butterfly nets and BB guns. You see where this is heading?

According to the Korea Times, 20 people were injured in the incident, though it’s not clear if the cause of the injuries was people shooting BB guns or just a good old fashioned prize-induced stampede.

For what is worth, LG announced it will support the medical expenses of those injured and that it will cancel events it originally planned to hold in other cities in Korea. More details at the source.