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Websites with faulty mobile redirects to be called out by Google Search

Websites that are not able to correctly redirect mobile viewers will soon be called out by Google Search. Many websites redirect smartphone browsers to the mobile homepage regardless of the page requested.
By
June 5, 2014
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Start with English search results, websites that are not able to correctly redirect mobile viewers will soon be called out by Google Search. Many websites redirect smartphone browsers to the mobile homepage regardless of the page requested.

“Have you ever used Google Search on your smartphone and clicked on a promising-looking result, only to end up on the mobile site’s homepage, with no idea why the page you were hoping to see vanished? This is such a common annoyance that we’ve even seen comics about it.” – Google Webmaster Central Blog

Going forward, if the redirect is faulty then the primary link will be deactivated and the website will be displayed differently in mobile Google Search. Users then see a small gray “May open the site’s homepage” option which appears below the faulty result. If the viewer wants to visit the site anyway, there will be an option to visit the site.

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According to GigaOM:

Webmasters will start seeing messages from Google prompting them to adopt “responsive design,” or to fix their redirect structure so that users are taken to the page they requested.
faulty redirects webmaster tools

If a website’s page continues to be redirecting smartphone users to their homepage, Google will send the site owners a message on Webmaster Tools in the ‘Smartphone Crawl Errors’ section.