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Vodafone finds out customers won't pay arbitrary fees for 4G access

Vodafone applies a significant premium for 4G access.
By
August 14, 2014
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The United States is not alone in having wireless carriers devise troll tolls for customers. By troll toll, I am referring to actions by Verizon and AT&T who have pushed for a number of unnecessary and arbitrary tolls on those using their network.

Considering both Verizon and AT&T own nearly 70% of the wireless market in the US, why not throw around your weight and impose such troll tolls to get a few more dollars?

Now, Vodafone is seeing a backlash from their customers on having to pay such tolls. Vodafone in the UK has 33% of all 2g and 3G users yet only has just 10% of 4g users.

Why are so many not upgrading to 4g?

Vodafone charges £22 a month (US$37) for a 4G SIM-only packaged with 1GB of data included, whereas the equivalent from its rivals costs at least £5 less. – LightReading

In fact, Vodafone has been forced to bundle free mobile access to Netflix, Sky Sports or Spotify into their 4G packages and still can not gain much 4G ground.

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As the Telegraph stated in a recent story:

The operator (Vodafone) applies a significant premium to faster internet access on the move while rivals charge little or nothing extra. – Telegraph.co.uk

It is doubtful that Vodafone will change their stance as chief executive Vittorio Colao continues telling the media that customers should expect to pay more.