While a lot of companies are fighting it out trying to make headway in the video on demand market, there isn’t much room for more than a select few of them to truly succeed. With its new Android and iOS apps, Viewster has at least one feature that nobody else has yet: offline viewing.

It may not sound like much, but offline viewing is a great feature if your phone or tablet is your only means for entertainment on a road trip, for example. While users of other services are stuck as soon as they get out of Wi-Fi or Data range, Viewster customers can keep on watching.

The Viewster Android app was only released three days ago, but for users of the service, being able to use the content they buy or rent in a lot more places adds tremendous value to the service. Even though the app doesn’t offer much else that Viewster’s competitors don’t, the offline feature is sure to get them a few new customers.

Viewster has also given its website a new look to make it more consistent with its mobile apps. In addition to the fresh coat of paint, Viewster’s back end is seeing a significant revamp. Viewster CEO Kai Henniges says “As we make the platform more attractive we are confronted with a continuous and substantial increase in views.”

Check out the commercial below for slightly more information.

The Viewster Android app is a free download in the Google Play Store, and is available for devices running Android 4.0 Ice Cream Sandwich and up.

Have you tried Viewster? How do you think it compares to other video on demand services? If you haven’t tried it, are you considering giving it a look now that it has an Android app available?