Samsung surely seems to be on a roll when talking about new releases, with more and more focus on mid-range smartphones. And while it could start getting a bit overwhelming for regular tech users soon, Android is all about choices. The more the merrier, right?

The latest Samsung mid-range phone to be unveiled is one that we already knew about, courtesy of a leak from a month ago. The Galaxy Reverb was at the time rumored to first hit Sprint and then the carrier’s sibling, Virgin Mobile.

Quite surprisingly, the Reverb has now been announced as coming to Virgin Mobile, so either Sprint will follow on that later this year, or the nation’s third carrier has bigger fish to fry. In any case, Virgin will be taking pre-orders for Sammy’s fresh 4-incher on August 29 and will start shipping it sometime in September.

With a single-core 1.4 GHz Qualcomm MSM8655 processor and 768MB of RAM under the hood, the Reverb is clearly not what you would call a “powerhouse”. Still, you should get pretty decent gaming, browsing and multimedia performance out of it, especially as it runs Android 4.0 ICS out of the box.

Credit Image: Engadget

The handheld’s 4-inch display hasn’t been detailed by Virgin just yet, but, based on the rumors from July, it should be a WVGA capacitive unit with 800 x 480 pixels resolution. Other confirmed features include a 5-megapixel rear-facing camera, a 1.3-megapixel front-facing webcam, Wi-Fi, GPS, Bluetooth 4.0, and support for 64GB microSD cards. We’re unsure how much internal storage space will the Reverb be equipped with, although early rumors just about guaranteed 4GB of on-board memory.

With such a modest spec sheet, it was pretty obvious the pricing will make or break the Galaxy Reverb. And based on Virgin Mobile’s claims, I personally incline towards the breaking of its possible success.

The Reverb will thus be made available for $250 with no contract, which might not seem a whole lot at first. Compared with other prepaid Virgin phones, though, that’s not a very low price either. The HTC EVO V, for example, goes for $240 right now, while the One V is up for sale at just $160. It’s true that both those phones are on web exclusive sales which might end soon, but it still feels like Virgin could have lowered Reverb’s price bar at least with $20 or $30 more.

Do you agree? Would the Galaxy Reverb need a price trim before its actual release? Or is it already perfectly priced at $250?