Verizon is ready to make a move against the plethora of smartphone apps that cut into its profitable SMS business – and anyone else’s for that matter – with an updated Verizon Messages app of its own that will be supported on multiple platforms.

Like other similar services, Verizon Messages 4.0 will work across platforms meaning that users will be able to keep up with their SMS messages on a bunch of devices, from handsets to tablets and computers.

The messages will be tied only to the sender’s phone number no matter what device is used to send them, which means you won’t have to setup another account to use it. Once they’re sent, they’ll be stored in Verizon’s cloud and then automatically deleted after 90 days, if you don’t dispose of them earlier. Messages can be saved on local storage for safe keeping, if that’s something you’ll want to do.

Furthermore, you can personalize your messaging experience with custom background and bubble colors and set automated replies for those occasions in which you won’t be able to respond. Other features Verizon Messages 4.0 will offer are MMS support, group messaging and location sharing.

Verizon Messages 4.0 is available in the Google Play Store, App Store, and in My Verizon – on PC you’ll be able to use it in the browser, by logging into your Verizon account.

Are you going to use the new Verizon for your SMS needs or are you going to use existing services, such as Google Voice, WhatsApp, Viber, Skype, iMessage (on iOS handsets only) – and the list could go on for IM/SMS mobile apps. Or, better yet, are you waiting for that Google Babble app that’s rumored to be available on Android devices in the future?

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