The coveted Sony Ericsson Xperia X10 will hit towards the end of March, slightly earlier than when it is scheduled to land with Vodafone. The X10 is set to go on sale for £500 GBP which equates to around $781 USD. This will provide a completely unlocked, debranded and SIM free device for users to do to as they wish. This is quite a steep price to pay for the device but not out of line with what we were expecting, especially when compared to weaker devices (hardware wise) such as the iPhone 3GS. list the phone as Google-developed Android 1.6 OS device. This is interesting because not that long ago Sony Ericsson and friends kept quite quiet about this fact. On the X10 microsite, there was little to no mention about Android what-so-ever. Clearly, SE wanted to market this device around their own UI and not Android itself.

Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities. list the device’s Top Features as follows:

  • Google-developed Android OS 1.6 operating system
  • Google Search, Maps, Gmail, YouTube, Calendar, Google Talk
  • 3G / Wi-Fi / Bluetooth / GPS
  • 8 Megapixel camera with Geo Tagging, face and smile detection
  • 4″ Touchscreen with scratch resistant surface
  • Timescape and Mediascape
  • 1GB internal memory
James Tromans
Contributing editor of, based in the U.K.